Outside Business Journal | Can Polartec and eVent make a comeback in the hardshell scene?

Polartec’s NeoShell and eVent took the hardshell scene by storm more than a decade ago… Can these brands mount a comeback?

The Details

Once upon a time, Gore-Tex dominated the waterproof/breathable membrane landscape. Until, that is, upstarts eVent and Polartec’s NeoShell hit the market. These waterproof membranes promised superior breathability by permitting the passage of air (membranes that are vapor permeable, like Gore-Tex, do not)…

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