Outside Business Journal | Can Polartec and eVent make a comeback in the hardshell scene?

Polartec’s NeoShell and eVent took the hardshell scene by storm more than a decade ago… Can these brands mount a comeback?

The Details

Once upon a time, Gore-Tex dominated the waterproof/breathable membrane landscape. Until, that is, upstarts eVent and Polartec’s NeoShell hit the market. These waterproof membranes promised superior breathability by permitting the passage of air (membranes that are vapor permeable, like Gore-Tex, do not)…

related articles

eVent Fabrics Announces First-to-Market Partnershipwith Italian Alé Cycling

eVent Fabrics Announces First-to-Market Partnership with Italian Alé Cycling

Alé is the first brand to offer cycling apparel with eVent’s high performance, PFAS-free stormburstLT…
eVent x ITTTAI stormburstLT Summer 2025 - Man Riding Bike in Mountains

From Vision to Reality: The Collaboration Behind eVent stormburstLT

The launch of stormburstLT represents the best of what happens when innovation and partnership come..
Weatherproof blog img

eVent Fabrics Adds “stormburstLT” to Round Out Growing List of High Performance Weather Protection

Designed to provide high breathability, windproofing, and weather protection, eVent stormburstLT is ideal for high..

defy the elements

Subscribe to our industry insights, delivered straight to your inbox.

en_USEnglish

defy the elements​

Subscribe to our industry insights, delivered straight to your inbox.